5 Tips For Writing Cold Emails To Prospective Employers

tips for writing cold email

Sending out a cold call email is something that can seem a little overwhelming and cause a lot of stress if you aren’t prepared enough. It’s an often-underestimated method to catch a prospective employer’s attention, but many job seekers fail before they’ve even started.

With that being said, you need to remember that your cold call emails are likely to become a bit of a numbers game. You shouldn’t rest your hopes on a single email and sit watching your inbox while waiting for a reply.

Cold emails aren’t always going to work but you can maximise your chances for success if you use an effective process. To help you make the most out of your cold email for jobs, we’ve come up with 5 essential tips that you can’t afford to overlook. Read on to see for yourself or head over to the Career blog page for more of our career inspired blogs.

Do your research

No, you can’t simply write up a quick email and just send it off to anyone at the company you hope to work at. If you’re planning on creating a true cold email, you have to identify the people you want to impress with your proactive approach. Never bother sending your email through the careers website page or a generic email address; you’ll likely have no response or not the one you’re after.

So, where do you start your cold email for jobs research? Ideally, you need to identify employees who are in more senior roles at the company of your choice or those who will make decisions on hiring job seekers. But, don’t forget to double check that they are working in the same department as you hope to. Your best bet is to jump on LinkedIn and search for prospective employers there.

Once you’ve collated a few targets for your cold call email, find out as much as you can about them on Google, personal blogs, social media and any other platforms that help. Your goal here is to know enough to compose a personalised email for each prospective employer.

However, don’t get lazy and message your targets through LinkedIn like everyone can. Instead, persevere and search for their company email address. It can really make all the difference if you’re stacked up against other job seekers.

Take the time to come up with a killer subject line

Writing a killer subject line is something that shouldn’t be taken for granted when writing a cold call email. Your targeted recipient may receive hundreds a day, so your subject line is hugely important and has to create intrigue while remaining somewhat practical.

Aim for a short and snappy subject line without any unnecessary hyperbole. Depending on the success of your research, you can also add some more personal information. Perhaps, you both went to the same university or have a degree in the same area. Additionally, if you’ve met the recipient before, try to include this in some way.

Express your passion and showcase your strengths

Your first impression is the only one that’s going to count and you’ll be judged in an instant by your prospective employer. This is why the importance of your cold email’s content can’t be emphasized enough in the competitive world of job seeking.

Let your prospective employer know how enthusiastic you are about the job you want and the amount of passion you have for your career. Being dull and ‘cold’ is only going to get your email a direct transfer to the bin.

But, it’s not just about telling your prospective employer how passionate you are. You have to back this up by showcasing your strengths as passion alone isn’t enough to get the job. Discuss your education, experience, and link to a specific piece of work you’ve completed in order to elevate your cold email. If you have a portfolio of work online, you can also link there to further boost your chances of success.

Less is more with a cold call email

The last thing you want to do in your cold call email is to waffle on meaninglessly without direction. You’re not telling your life story and have to make your intentions clear within the first paragraph. Aim for only a few short and sweet paragraphs and make sure each one has a clear message with relevant information included.

Don’t be afraid to send a friendly follow-up email

Sending a follow-up email is a great way to give your prospective employer a friendly reminder about your interest in a job opening. They may have been busy and forgotten but that doesn’t mean they’re not interested.

Wait about a week before sending your follow-up email and don’t regurgitate the same information as before. Ask your prospective employer if they had seen your original email and that you would love the opportunity to speak with them whenever they have the time in their schedule.

Are you looking to gain further certifications in order to boost your chances of finding the perfect job? To find out how Saxons can help you, please visit the IT Learning Solutions page. Or, speak to a friendly member of our team by contacting us now.