Webinars are fast becoming an invaluable platform for companies and organisations to provide additional services online. But, there’s plenty of competition out there and this is why it’s vital that you deliver a successful and high-quality first webinar.
Once you become better established, you can begin to expand your webinar brand and bring your own innovative ideas into the fray. However, if you’re just starting out and wondering how to create a webinar, stick to the most important fundamental aspects.
So, to find out exactly what is webinar hosting and how to run a webinar for the first time, take a look at our 5 crucial points for success. Or, if you’d like to learn how you can take your leadership talents to new heights, read more at our Leadership blog page.
Make audio quality a priority
You’re probably extremely excited about your first webinar and you can’t wait to express all of your ideas. Well, you need to take a step back and think about the technical aspects of your webinar before you do anything else. Sound quality is by far the most vital and easily overlooked aspect when it comes to webinars.
Start by establishing exactly where you’ll broadcast your webinar from and whether there is any background noise to worry about. Obviously, a sound proof room is ideal, but the quieter the better. After you know where you’ll be located, source a professional grade microphone instead of relying on your inbuilt laptop or computer microphone.
Finally, find a sound engineer who you can trust to fix any problems live on air. Don’t be fooled into thinking that things won’t go wrong, they always do if you’re unprepared for the worst.
Rehearse until you’re fully confident
Having confidence as a speaker shouldn’t be confused with being confident in your ability to deliver a webinar. As it’s your first webinar, you can’t afford to forget your train of thought and fall back on vocalised pauses like “um,” “er,” and “uh”. This will expose you as being unprepared and can easily disengage your audience members.
So, just rehearse until you are able to deliver your lines clearly and confidently. However, you’ve got to ask for feedback and see if others can spot something you’ve overlooked. Perhaps, you talk to fast, use overly informal or formal language, or don’t articulate yourself clearly on some points. Whatever the case may be, feedback is something that you simply can’t overlook when rehearsing.
Start by grabbing your audience’s interest
Introductions can often be make or break when it comes to grabbing your audience’s attention. If it’s your first webinar then it can’t be overstated how important your first introduction will be. Firstly, let’s rule out reading out a long biography or a slide that outlines your webinar from point to point. This would certainly be an effective strategy if you’re trying to lose people’s interest.
Instead, begin your webinar with an interesting and compelling story that explains exactly how you got here. Doing this will help to create an emotional bond between you and the audience – setting yourself up for a great show.
But, it has to be interesting, personal, and contain a healthy dose of suspense. Your body language can also play a big role in how your story is delivered so try to smile and speak enthusiastically at all times.
Keep the webinar conversational and engaging
Keeping your tone conversational is something you shouldn’t overlook when thinking about how to create a webinar. If you consider how many different things could distract your audience then it might sink in just how important this is.
Be aware of the feedback you’ve already received and above all costs, don’t let yourself slip into any bad habits you’ve identified. With that being said, you shouldn’t be afraid to put your personality at the heart of your performance. Make use of your confidence as well as having your audience ask questions so they become part of the process too. Additionally, utilise dynamic video, music and photo media, create interactive challenges and make use of other engaging aids.
Always back up your statements
It’s all well and good that you have a lot to say, but without any facts and examples you may look a little unprofessional. However, you can quite easily bore your audience if you decide to back up your statements with endless graphs and figures.
Think about how you would be captivated by a speaker; find interesting real-world examples, case studies and so on. If you can make your points relatable to real life situations you’ll be surprised with what your audience will take away at the end.
Have you learned everything you need to about how to create a webinar or how to run a webinar? If you’d like to read other great leadership inspired blogs, visit the Leadership blog page now.
Or, if you’d like to hire a state-of-the-art room to host your webinar in, please contact a member of our team today.